The web was built for humans.
Agents are the new users.

Agent Experience (AX) is the discipline of designing digital products so AI agents can find, navigate, and operate them. This is the open reference for practitioners.

Published March 2026. Open standard.

Introduction

AX is to agents what UX is to humans

For decades, UX defined how products serve people. Every interaction was designed around human perception, cognitive load, and physical input. Then developers became first-class users too, and DX emerged: APIs, documentation, SDKs, and CLI tools built for people who code rather than click.

Agents are the third wave. They browse, read, authenticate, fill forms, call APIs, and complete tasks on behalf of people. But they are not humans and they are not developers. They have no patience for ambiguity, no way to intuit what a button does from its color, and no path to recover from an unhelpful error.

AX is the practice of designing your web presence so agents can use it reliably. Not by building a separate agent layer. By building the same product better.

UX
Designed for people
DX
Designed for builders
AX
Designed for agents

The Framework

Five dimensions. One score.

01
Discoverability
Can agents find your brand in category queries?
02
Navigability
Can agents accurately describe what you do?
03
Operability
Can agents complete tasks using your product?
04
Recoverability
Do agents self-correct when wrong about you?
05
Transparency
Does AI represent your limitations accurately?
Full scoring guide →

The Problem

Most products have a bad agent experience and do not know it

37%
of buyers now start research with AI, not Google
3 to 5
brands in a typical AI recommendation shortlist
16%
of brands actively track their AI visibility

Every product already has an agent experience. The question is whether it was designed or left to chance. An accidental AX means agents cannot find you, misrepresent you, or skip you in favor of a competitor whose product is easier to read.

Audit your AX

The AX Score rates any product across five dimensions in ten minutes. No tools required.

Start scoring