Dimensions

Five dimensions.One AX Score.

The AX Score evaluates whether AI agents can find, understand, operate, correct, and accurately represent a digital product.

Five dimensions · 20 points each · 100 points total

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Scoring model

A balanced measure of agent experience

Each dimension contributes equally. A strong total cannot hide a product that agents cannot operate, nor can technical operability compensate for inaccurate representation.

DiscoverabilityCan agents find the brand in category queries?20 pts NavigabilityCan agents accurately describe what you do?20 pts OperabilityCan agents complete tasks using the product?20 pts RecoverabilityDo agents self-correct when wrong about you?20 pts TransparencyDoes AI represent your limitations accurately?20 pts

Find · 0 to 20 points

Discoverability

Discoverability measures whether agents can find your product when researching a category. When a user asks an AI for tool recommendations, does your product appear in the answer?

Strong AX

Mentioned prominently in category queries across models.
Accurately placed in the correct product category.
Consistent positioning across ChatGPT, Perplexity, Claude, and Gemini.
Appears in comparison queries alongside direct competitors.

Weak AX

Omitted from category listings entirely.
Confused with a competitor by one or more models.
Appears in some models but invisible in others.
Associated with outdated or incorrect category terms.

Discoverability score bands from 0 to 20 points
Score	Band	Interpretation
16–20	Excellent	Found accurately across all major AI platforms
11–15	Good	Found reliably, some positioning gaps remain
6–10	Fair	Found inconsistently across models
0–5	Poor	Not found in AI category queries

Understand · 0 to 20 points

Navigability

Navigability measures whether agents can accurately describe your product: what it does, who it serves, and how to get started.

Strong AX

Agents describe your product's function accurately.
Agents correctly identify your primary use case.
Agents know where to send users who want to learn more.
Agents can explain your differentiation from competitors.

Weak AX

Agents describe a feature set you do not have.
Agents describe your product as serving a market you do not.
Agents confuse your pricing, plans, or availability.
Agents cannot explain what makes your product different.

Navigability score bands from 0 to 20 points
Score	Band	Interpretation
16–20	Excellent	Accurate, consistent, and differentiated description
11–15	Good	Mostly accurate, occasional gaps in specifics
6–10	Fair	Core description accurate, key details often wrong
0–5	Poor	Agents consistently misrepresent the product

Act · 0 to 20 points

Operability

Operability measures whether agents can use your product to complete tasks: both through your API and by recommending your product for specific jobs.

Strong AX

API returns typed, structured, self-describing responses.
Agents can authenticate without browser-only OAuth flows.
Error messages include recovery guidance, not just status codes.
Rate limits are declared upfront with retry information.

Weak AX

API returns generic error messages with no context.
Authentication requires a visual browser flow.
Endpoints behave differently based on undocumented conditions.
Rate limit responses include no Retry-After guidance.

Operability score bands from 0 to 20 points
Score	Band	Interpretation
16–20	Excellent	Tasks complete reliably with full recovery support
11–15	Good	Most tasks succeed, error handling needs work
6–10	Fair	Basic tasks work, failures are opaque
0–5	Poor	Core agent tasks cannot be completed reliably

Correct · 0 to 20 points

Recoverability

Recoverability measures whether agents self-correct when they hold wrong information about your product.

Strong AX

Agents update incorrect beliefs when given accurate context.
Agents flag uncertainty rather than asserting incorrect facts.
Agents distinguish between current and outdated information.
Agents recommend verification for rapidly changing details.

Weak AX

Agents confidently assert false information about your product.
Agents repeat incorrect pricing or feature claims.
Agents cannot distinguish your product from a competitor.
Agents describe deprecated features as current.

Recoverability score bands from 0 to 20 points
Score	Band	Interpretation
16–20	Excellent	Agents reliably update and flag uncertainty
11–15	Good	Agents usually self-correct, with occasional persistence
6–10	Fair	Agents sometimes self-correct with strong prompting
0–5	Poor	Agents repeat errors even when corrected

Qualify · 0 to 20 points

Transparency

Transparency measures whether agents accurately represent your product's limitations, scope, and appropriate use cases.

Strong AX

Agents acknowledge what your product cannot do.
Agents qualify recommendations with relevant caveats.
Agents represent your pricing and access model accurately.
Agents can articulate when to use a competitor instead.

Weak AX

Agents overclaim your product's capabilities.
Agents omit limitations that affect buying decisions.
Agents describe your product as suitable for all use cases.
Agents describe enterprise-only features as universally available.

Transparency score bands from 0 to 20 points
Score	Band	Interpretation
16–20	Excellent	Agents represent capabilities and limits precisely
11–15	Good	Agents usually accurate, some overclaim remains
6–10	Fair	Agents omit significant limitations regularly
0–5	Poor	Agents consistently overclaim your capabilities

Audit your AX

The AX Score rates any product across five dimensions in ten minutes. No tools required.

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